With so much SEO time spent focusing on the right keywords and incoming links, it’s easy to overlook simple steps you can take to improve your web sites overall page rank. Did you know that the length of time your URL is registered can affect your site’s rating? Google and other search engines may penalize websites with domains that expire in less than a year. This criteria is called “domain stability” and search engines interpret a shorter length of registration to mean that your site may be temporary at best or even worse, spam. Ultimately, your site will be considered less relevant and not ranked as highly. It is relatively inexpensive to register your domain for longer periods of time, so it is worth it to extend your registration three to five years or longer.
This is just one way to improve your web site’s rating with search engines. For more information, you can read our post How Healthy is Your Web Site? to learn more about keeping your web site relevant. Or leave a comment below, we’d love to discuss SEO with you.